Value of Design
The Measurable Value of Design in UK Business
Evidence from over 300 UK companies shows that design-led organisations consistently outperform peers on revenue growth, market share, and employee satisfaction.
15 Jan 2026
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Research Hub
Evidence on the value of design
Curated research, guides, and evidence on the commercial and social value of design. Continuing the original spirit of the Design Council's Factfinder.
Design ROI
Design ROI: How to Measure the Return on Design Investment
A practical guide for business leaders to calculate, present, and maximise the return on design investment across product, brand, and service.
01 Feb 2026
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Design Maturity
Design Maturity: A Framework for UK Organisations
Understanding where your organisation sits on the design maturity curve — and what steps to take to move from design-unaware to design-led.
20 Feb 2026
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UX & Conversion
UX Design and Conversion: The Evidence
A deep dive into peer-reviewed and industry evidence linking user experience design quality to measurable improvements in conversion, retention, and revenue.
05 Mar 2026
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Design in SMEs
Design in Small and Medium Enterprises
Why SMEs that invest in design consistently grow faster, export more, and attract better talent than those that treat design as an afterthought.
20 Mar 2026
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Accessibility
Accessibility and Inclusive Design: Business Case and Best Practice
The business case for designing inclusively, including the commercial opportunity of the purple pound and obligations under the Equality Act 2010.
01 Apr 2026
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Origins
Inspired by the Design Council Factfinder
The original Design Council "Value of Design Factfinder" was a pioneering online resource that helped UK businesses explore evidence about how design affects business performance. This research hub continues and expands that mission independently. Design Fact Finder is not affiliated with the Design Council.
Read about our origins →