Accessibility and Inclusive Design: Business Case and Best Practice
The business case for designing inclusively, including the commercial opportunity of the purple pound and obligations under the Equality Act 2010.
Key Findings
The "purple pound" — spending power of disabled people in the UK — is worth over £274 billion annually.
71% of customers with access needs will leave a website that is difficult to use.
Accessible design benefits all users, not just those with disabilities.
This article provides an in-depth exploration of accessibility and inclusive design: business case and best practice. The research draws on primary data, industry studies, and expert analysis to give UK businesses a clear picture of the evidence.
The findings presented here are drawn from a wide range of peer-reviewed academic studies, industry research, and independently verified commercial data. Where statistics are cited, sources are provided below.
For businesses looking to understand how to apply these findings, our directory includes verified agencies and studios with direct experience in this area.