Design ROI: How to Measure the Return on Design Investment
A practical guide for business leaders to calculate, present, and maximise the return on design investment across product, brand, and service.
Key Findings
Companies that integrate design thinking reduce development cycles by up to 33%.
Good UX design can increase conversion rates by 200–400%.
Brand consistency across all channels increases revenue by up to 23%.
Design-mature organisations report 32% higher NPS scores than design-immature peers.
This article provides an in-depth exploration of design roi: how to measure the return on design investment. The research draws on primary data, industry studies, and expert analysis to give UK businesses a clear picture of the evidence.
The findings presented here are drawn from a wide range of peer-reviewed academic studies, industry research, and independently verified commercial data. Where statistics are cited, sources are provided below.
For businesses looking to understand how to apply these findings, our directory includes verified agencies and studios with direct experience in this area.