Award Categories
12 categories celebrating outstanding design work across every discipline. All judged independently with published criteria.
Universal Judging Criteria
Quality, originality, and craft of the design solution.
Measurable commercial, social, or user outcomes.
Novel approach, problem-solving, or creative breakthrough.
Quality of delivery and attention to detail.
Best UX Research Project
Recognising outstanding user research that drove meaningful product or service improvements.
Best Brand Identity
Celebrating visual identity systems that communicate clearly, memorably, and with lasting relevance.
Best Product Design
Honouring physical and digital product design that combines form, function, and delight.
Best Service Design
For end-to-end service redesigns that measurably improved customer or citizen experience.
Best Packaging Design
Outstanding packaging that combines sustainability, shelf impact, and brand expression.
Best Design-Led Business Transformation
Where design thinking drove fundamental organisational or commercial change.
Best Social Impact Design
Design that addressed a genuine social, civic, or community challenge with measurable results.
Best Emerging Design Studio
Studios founded within the last 5 years demonstrating exceptional quality and trajectory.
Best Sustainable Design
Design that meaningfully reduced environmental impact without compromising quality.